Our SEO Strategy: Why We Target Low-Volume Keywords

When most people think of SEO, they imagine a battle for the top spot on high-volume, generic keywords. But for a specialized business like yours, a different approach is far more effective. Our strategy focuses on what matters most: connecting you with the right clients.

Intent Over Volume

Instead of chasing broad terms that bring in a lot of unqualified traffic, we focus on "buyer intent" keywords. These are phrases that people use when they are actively looking for a solution to their problem. While they may have lower search volume, they have a much higher conversion rate, meaning more leads and paying clients for you.

Examples of High-Intent Keywords We Target:

• "how to get more clients as a life coach": Someone searching this isn't just curious. They're looking for a specific solution, and they are likely ready to invest in a service that can help them.
• "lead generation for life coaches": This phrase shows a direct, urgent need. The person knows what they need and is looking for a provider to help them achieve it.
• "life coach marketing strategy": This searcher is in the planning phase and is open to professional guidance to develop a successful plan.
• "seo for life coaches" / "life coach seo": These are perfect examples of a searcher with very specific intent. They know exactly what they want and who they want to hire.

By ranking for these high-intent, low-volume keywords, we ensure that your website becomes a valuable resource for your ideal clients, driving qualified leads straight to your business.